Barry’s Bootcamp, the famous American fitness movement, is coming to Australia.
A Melbourne studio will open early next year, with locations to open in Sydney over the next few months.
Founded in 1998 in West Hollywood, Los Angeles, the now-global phenomenon offers a 55-minute high-intensity interval training (HIIT) work out inside what Barry’s calls a “red room”. Gym-goers work through a combination of treadmill routines and floor exercises – using weights and resistance bands – in a high-energy environment with mood lighting and music you’d expect to find in a nightclub.
Barry's head of Australian operations Heston Russell, Blake Bridges and Quadrant Private Equity-backed Fitness and Lifestyle Group (an Australian investment firm) are bringing Barry's to Australia.
“[While] all studios will include the essential elements that are known to our clients, each of them will have local adaptations,” Russell tells Broadsheet. “We are bringing what people love about Barry’s and building it into the local fabric.”
The Barry’s program targets a different muscle group each day of the week, starting with arms and abs on Monday; butt and legs on Tuesday; chest, back and abs on Wednesday; core on Thursday; and a full-body routine over the weekend to finish.
“I’ve been in the military for 15 years. I have to train myself to the top level of fitness. Throughout my life, until I started with Barry’s, I never really found that one-stop workout that can achieve the aesthetic result and the cardio and fitness result [I want] at the same time,” says Russell.
“We look forward to bringing a fitness experience that is all-inclusive and that can cater to whatever [our members] want to achieve.” The clientele ranges from Russell’s 60-year-old mother (who likes to walk at an incline on the treadmill), to former Olympians with rigorous training routines. Kim Kardashian, David Beckham, Harry Styles and Jessica Alba are all Barry’s devotees.
Barry’s Fuel Bar is an on-site shake and smoothie counter at each studio. It will introduce new Australia-only menu items, including two signature flavours created by Bridges and Russell in collaboration with local nutritionists. Russell’s personal favourite is the Barry’s and Brunch, a vanilla smoothie with gluten-free granola, blueberries, bananas, protein powder, almond butter and almond milk.
Barry’s Boot Camp is slated to open in Melbourne in 2019. It will open studios in Sydney in Surry Hills, Martin Place and a yet-to-be-announced location over the next few months.