Lover Goes into Voluntary Administration

No other Australian womenswear label spun lace into delicate bridal gowns and cocktail dresses quite like Lover. Nic Briand and Susien Chong started the label in 2001 and opened a flagship store in The Strand Arcade in Sydney in 2012.

The label expanded quickly – Lover’s intricate lace halter-neck-style dresses were a hit and a second store soon opened in Westfield Bondi Junction, marking the start of a national rollout. But the rhythm of Australian retail is unpredictable and despite early romance, financial advisory firm Ferrier Hodgson has announced the label has entered voluntary administration.

It’s business as usual for the time being according to an official statement, but potential buyers have been invited to make a bid.

“Lover is an iconic and well-established fashion brand that represents a unique opportunity for interested parties,” administrator Morgan Kelly said. “We plan to work closely with Lover’s management team to find an acquirer for this popular brand.”

The online store is still active and prices on many of the garments have been heavily reduced.

Lover was unavailable for comment at the time of publication.

Loverthelabel.com