Assembly Label is well-known for its range of basic tops, bottoms, knits and outerwear for men and women. Founded in 2011 by Damien Horan and Daniel Oliver, the Sydney-based label now has shops in New South Wales, Victoria, Queensland and New Zealand. It’s steadily garnered a following for its chic, modern, fuss-free affordable garments.
And on Wednesday July 8, it’s dropping a permanent kids’ collection online – so your anklebiters will finally be able to get in on the coastal-cool minimalist fun.
“It’s a real pleasure to produce apparel that the children in our lives can wear and enjoy,” says Susan Caldwell, Assembly’s head of product. “It’s always lovely to see families matching.”
The new unisex capsule collection, designed for kids aged two to six, offers mini versions of some of the most popular adult items, with timeless basics to transition toddlers into school age.
There are seven garments in the collection – three tees and four jumpers. The first jumper, Anders ($60), is a grey crew-neck made from fine merino wool, brushed for added softness (ideal for these colder months). The rest of the collection consists of different colourways (indigo, grey and ecru) of the popular Assembly logo fleeces and tees in 100 per cent cotton.
“We’ve released limited runs of kids’ clothing in the past and it’s always been hugely popular with our customer base,” says Caldwell, adding that there’ll be more kids’ capsule collections coming soon.
The Assembly Label kids collection launches online on Wednesday July 8.