Recently launched online community, MyFlowerMarket, aims to streamline the process of buying and selling flowers.
Sydney-based florists are invited to join the platform, which allows them to create and run their own online store. They can upload their designs, and set their own prices and delivery fees. Customers can then find and compare different arrangements and price points, with customer reviews and suburb searches available to help with the decision.
MyFlowerMarket is run by sisters Bree Watson and Shannon Usaj, who began Surry Hills-based flower delivery start-up The Fresh Flower Project in 2014.
The pair developed the e-commerce site after noticing many local florists didn’t have a website, and those who did suffered from popularity algorithms built into search engines like Google.
Feedback from customers made it clear that it was becoming increasingly difficult to find creative and original designs online. Now you can browse succulents, fiddle leaf figs, ivy, maidenhair ferns and more.
Since the platform went live in Sydney, florists have jumped aboard including Ally Bell Floral Design (Balmain), Fleur de Flo (Darlington), Flower By Camellia (Olympic Park), Flowers On Port Hacking (Port Hacking).
MyFlowerMarket is planning to expand nationally in the next few months and will also be hosting flower workshops, such as how to take a great flower photo.