Skin and Threads is the result of Penelope Cohen and Emma Gathercole’s singular vision to create modern, polished basics for those who value style, quality and the environment.

Skin and Threads are at the forefront of the new wave of retail. With an already well-established online presence, the store has been designed “as a welcoming space, resembling a home rather than a retail store”. And it’s likely that as the trend for brand ‘happenings’ and experiences grows we’ll start to see more labels following Skin and Threads’ lead, and treating their spaces like exhibits and interactive zones, leaving the business end of the deal to increasingly take place online or through specially designed apps for use on your phone.

It’s a pleasure to know that there are people and companies like this. On one hand they are open arms, inviting and caring, ethical and driven by authentic motives. On the other, they are casually intelligent, fully embracing technology and the idea of using the brand experience to bring us closer together. This is an emerging trend. The future is all about our sense of community and togetherness; it’s definitely a welcome evolution.