Swimwear trends have been an ocean (pun intended) of neutrals over the last few years, and while we'll always have a soft spot for a minimalist black one-piece, the brights featured in Seafolly's latest swim collection are a refreshing mood-lifter after what's been quite the challenging year.

The 2020 collection launched today, with a campaign starring models-of-the-moment Charlee Fraser and Georgia Fowler. Using Bondi Beach as the backdrop (the label originated in the Sydney suburb back in 1975), the campaign embraces its heritage, featuring '70s shapes like one-shoulder bikini tops and strapless one-pieces.

Jewel hues such as emerald green and sapphire blue feature, but for anyone seeking more neutral tones, this heavenly bronze tone will suit. On the more '50s retro side is the check print, which features in both navy and cherry-red.

The Seafolly summer 2020 collection is dropping over the course of summer. You can shop it here.


We hope you love the products we recommend on Broadsheet – our editors select each one independently. Broadsheet may receive an affiliate commission when you follow some links.