Williams-Sonoma Inc. opened the doors to the first stores to be owned and managed by the brand outside of North America on May 2. Set in the exchange building on Oxford Street Mall, this is the first time all four stores – West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma – have been placed together in the one building. Expanding over three huge levels, the four stores bring fresh inspiration to every room of the home and are sure to bring out the designer inside of everyone.
Williams-Sonoma, the flagship of the brand, combines cookware, tableware and food in the abundant American manner you would expect. In an exciting first for the brand, two chefs offer daily cooking classes in a kitchen set up at the end of the room.
Upstairs, the Pottery Barn and Pottery Barn Kids stores cover home furnishings and carry their distinctive, instantly recognisable aesthetics, from fun printed bed sheets to toys and bedroom knick-knacks for kids.
On the bottom level, West Elm covers everything from baking dishes to stylish bedcovers and offers more one-of-a-kind, design-conscious products featuring collaborations with various artists. The Loft, a seasonal feature in the middle of the store, currently displays a celebration of autumnal woodlands and is decorated with magnolia, wisteria and willow.
The entire building, designed and planned by the Williams-Sonoma design team, was built from scratch with the brand’s expert merchandising team relocating from California to lend a styling hand. With its megastore dimensions and astute team, Williams-Sonoma Inc. brings an all-American feeling to shopping in Sydney.