Melbourne label White Suede is obsessed with contradiction. Run by husband-and-wife team Paolo De Marco and Jacqui Demkiw, the label’s structured, architectural pieces stand alongside fluid silks; vintage details are updated with sleek, modern lines; and bright bursts of neon are pared back with an ever-present basic grey, black and white colour palette.
The paradoxes of the brand allow Demkiw’s designs to appeal to a wide range of women, be it a flippant sorbet coloured skirt for Saturday night or a soft leather jacket.
In keeping with the duo’s penchant for the obscure, the boutiques are filled with one-of-a-kind antique furnishings. Customers change behind the luxuriously draped, old world curtains to play dress ups under softly lit vintage fittings, while their shopping companion watches the show from the impressive winding staircase that acts as the architectural centrepiece of the store.