Residing in Sydney’s Westfield Bondi Junction, Vanishing Elephant’s Sydney debut store fit-out is fashioned to look like a building site – half done – combining the brand’s ethos of simple, standout prints and signature tailoring with a considered response to their surrounds.
With the help of Akin Creative, Huw Bennett and his partners created a nuanced retail experience, starting with a clean canvas of concrete flooring and white walls. Floor-to-ceiling exposed beams form woodwork frames, pulling the consumer gaze upward and creating a feeling of suspension and weightlessness. Among the Vanishing Elephant goods for her and him – including rainbow tie-dye button ups, buttery leather jackets and classic stripe tees – there is a careful selection of curious objects and essentials sourced from the team’s travels.
Pink LouLou, a fine jewellery brand abounding with delicate gold charms and keepsakes has its own little nook in store, as do Buddy’s white-soled shoes (“I always try to get a pair in Japan but you can never find your size!”). There’s a handpicked selection of Australian magazines (Paper Sea, The Blackmail and BRACE) and ritual-inspiring grooming products from New Zealand’s Triumph and Disaster. Leather comes courtesy of the husband-and-wife team at Tailfeather, in painstakingly crafted bags and understated casings for Apple goods.
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