When Tluxe designer Bec Powell was deciding on a location for her flagship store, she knew it had to be Paddington. It was the village-feel of The Intersection that she thought most suited her label.
The store is a bright, light-filled space about a block from The Intersection’s main drag. The interior design translates Tluxe’s casual aesthetic into a retail space, focusing on natural, ethically sourced fittings. Powell and her team kitted-out the store with reclaimed materials; the shop’s counter is made of recycled shop rails and local hardwood, the stools were fashioned from Australian gum trees and the store’s lamps are the handiwork of Tluxe employees. The boutique’s striking hanging rails were handmade using old wooden branches.
The whitewashed store provides a blank canvas for Tluxe’s collections. Tluxe’s range of relaxed yet refined separates is cast in an array of sorbet colours. Each piece is handmade in Australia using a range of natural fabrics such as tencel, chambray, silk and organic cotton.