This motorcycle brand’s showroom is modest. It was built around an existing workshop, and exudes the kind of authenticity that design can’t buy.
It houses a fleet of project bikes, branded swag and riding accessories as well as five or six motorcycles produced under the Sol Invictus banner. Sol Invictus distinguishes itself from the likes of Deus with these bikes: where Deus is known for customising bikes built by second-party manufacturers, such as Yamaha, Sol Invictus is renowned for patiently and painstakingly producing motorcycles from the ground up.
Foregoing an integrated cafe or espresso bar, the Sol Invictus shopfront has a sparser format compared with its larger counterparts (at least for now).
There’s no telling how this space will evolve, particularly considering the mounting popularity of this brand. We’re inclined to soak up the modest atmosphere regardless.