Wander down Temperance Lane and you’ll spy a monochromatic poster with some graphic vectors and a single logo; Sneakerboy. Wander past graffiti and empty garbage bins and you’ll see a tunnel-like entrance, neon lights and the soft throb of hip hop.
Sneakerboy’s vision of luxury commerce is at first quite shocking. The physical retail store exists almost like an art gallery. There is one pair of every style in every size that can be tried on, and your purchase is shipped to you instead of you taking it home on the day. Sneakerboy’s range of high-end men’s streetwear – womenswear is on the way – is the best of the best, from Balmain and Givenchy to Hedi Slimane, Marc Jacobs and Christopher Kane. Several pieces are exclusives, or are unique collaborations between Sneakerboy and the brands. The result is an authenticity of aesthetic which, when it comes to streetwear, is all-important.