Wander down the end of Oxford Street and you might not notice the Robby Ingham store, in all its quietly unassuming sophistication.
Upon entering, the first thing that strikes you is the store’s sense of modernity. Glass staircases give a sleek, museum-like quality while the tomato red ceiling adds a pop art-inspired splash of colour and boldness. Thankfully, the long and narrow layout keeps it intimate.
At the racks, one only needs to flick through to see the rollcall of high-end, cult-worthy designers. While labels such as Givenchy, 3.1 Phillip Lim, Maison Martin Margiela, Stella McCartney and Dries van Noten stand out as highlights, the store also stocks European brands such as Paul Smith, Enza Costa and L'Argence, and US-based labels such as Rag & Bone, Thakoon and Alexander Wang.
The staff take a refreshingly withheld approach to customer service, and with cool professionalism, they know the products like the back of their hand. Combined with the store’s ethos of effortless sophistication, they make Robby Ingham a comfortable place to indulge one’s sartorial stylings.