When MyFlowerMan launched in 2014, it was as a side project for founder Kieran Birchall. He offered flower deliveries on Fridays only, via an online ordering system. But his rugged, natural approach quickly caught the eye of some of Sydney’s top restaurants and fashion houses (such as Bentley and bassike), and it’s now a full-time service.
The store is part of Comber Street Studio, a creative hub in a laneway just off Oxford Street. It will act as a destination, rather than a walk-by experience. It’s a large warehouse building which has 10 or so different tenants all in the creative industry –artists, photographers, and fashion designers. MyFlowerMan is in the front of the building which has a glass façade, in a space previously used as an art gallery.
Works from local artists will be on display in the studio, and will rotate monthly. The space is small – 27 square metres. Gallery plinths and timber tables will be used to display glass and stainless-steel vases. Expect a blend of natives and foliage, such as eucalyptus, with beloved blooms such as orchids, and locally grown garden roses.
His approach is to blend blooms that are unique with those that are more traditional. Less structured arrangements are key – Birchall’s clients like their arrangements wild, rather than domed.