Starting in 2014, online boutique Mode Sportif pioneered Australia’s booming athleisure trend. Three years on, it opened its first concept store on the coveted strip of The Intersection, Paddington.
The boutique was designed by Charlotte and Poppy O’Neil of Poco Designs. It’s an effortless extension of the digital brand. You’ll find a tightly edited selection of current season must-haves, from 3.1 Phillip, Iro and T by Alexander Wang, to Être Cécile and The Upside.
Here, it’s not uncommon to see a floor-length cotton dress by Israeli designer Dodo Bar next to a pair of grey Nike Flyknits. It’s the ultimate example of what the athleisure look is all about: a polished blend of resort wear and workout gear that favours comfort and mobility as much as it does style.
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