Heading into Land’s End is like walking into a fantastical wardrobe where dreams are made.
Stocking only the most covetable contemporary international brands, owner Jane Jasper has a keen eye and this is reflected in her boutique on Glenmore Road, Five Ways.
Whether it’s the Proenza PS1 you are searching for, those Balmain pants, a Christopher Kane tee or some La Mer moisturizer, Land’s End is your one stop shop.
The space itself is an experience. Wandering into the terrace-fronted building, you can hope to be greeted by Jasper’s little puppy as you enter, and make your way through the finery.
Jasper stocks international brands such as Proenza Schouler, Balmain, Preen, Suno, Toga Archives, Opening Ceremony and Lisa Marie Fernandez. There is also local support with designers Dion Lee hanging on the rails and jewellery by Jordan Askill and Lucy Folk.
The store even has its own blog, which is kept up to date with new on what designers are up to, the latest looks and tidbits of knowledge from the fashion world.