For Jai Winnell, opening Hermetica Flowers in Darlinghurst is a homecoming of sorts. He started his career in floristry in the very same space a decade ago, which back then was named Deluca Florist.
After spending the past seven years in London, freelancing, working for floral designers and making superlative terrariums under the moniker Hermetica London, Winnell returned home to get back into flowers. But he kept the name and ethos of Hermetica – which is simplicity and freshness, an ideal that is reflected in the florist’s shop itself. The space is overwhelmingly clean and Spartan in design, the bare fit-out allowing the flowers themselves to be the real star of the show.
After also previously working at Potts Point’s popular Poho Flowers, Winnell knows how important finding the right location is. And he’s sure that Darlinghurst needs his winning floral window displays as much as it wants his sell-out flowers.
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