Denham started as a response to an industry more interested in flashy gimmicks than it was providing quality, detail-driven garments. It was launched in Amsterdam in 2008 by English ex-pat Jason Denham. Following years of experience working alongside some of the world’s leading denim makers, for his own label, Denham wanted to create a modern mix of heritage and work wear based around the history and tradition of the iconic textile.
“Denham always respects the past,” explains Matthew Scott, denim manager for Denham Australia. “Constantly referencing our extensive library of vintage pieces from the Denham Garment Library helps with inspiration for the garments. Jason always wants to push things forward.”
With a diverse selection of fits and styles, Denham’s jewel in the crown is its Category 5 collection. “Our Category 5 jeans are designed to reflect the story of Virgin to Vintage,” explains Scott. “Starting with a raw, pristine indigo, moving all the way through to a three-year wash, the styles reflect the natural wear process, meaning the wearer gets an authentic looking wear without the years of breaking in.”
And it’s not just jeans. Denham offers products born of collaboration. Including its very own Denham-brand sake made in cahoots with seventh-generation sake maker Hiro of Taiko Sake and a range of Jack Purcell sneakers with Converse.
The flagship store boasts an industrial workshop fit-out and exposed timber decor. On-site alterations are available (they even work on an old-school Union Sewer – one of only 11 still functioning in Australia).
“Denim is such an exciting fabric,” says Scott. “It actually gets better the more you wear it. The typical Denham jean is focused on premium quality and wearability – from the fit to the fabric, each part is carefully chosen.”