The capsule boy is dapper, but also streetwise. A mixture of a traditional gentleman and a savvy scamp, his hair is slicked to one side and his earphones are blasting rap. He wears a wind jacket, the latest sought-after sneakers and a pair of expertly chosen (and cared for) jeans.
Founded in 2010, Capsule has quickly become a go-to for urban wear and casual tailoring with a playful twist. The label began in 2006 as a little street-wear boutique called Fresh In. When the opportunity sprung up to open in Westfield Sydney, it was rebranded as Capsule, and now has stores in North Sydney and in Chippendale’s Central Park as well.
Capsule’s product range is both global and local. You can buy a locally made button-down shirt or a fun pocket tee (it once stocked a range with George Costanza’s face on them) but you will also find a range of accessories such as leather goods from Victorian brand Tailfeather, woven leather wristwatches from Belgian label Komono and even air freshener from Japan.
The Central Park store has its own separate space for pop-up exhibitions, displaying the work of artists that Capsule works with to create its range of pocket tees.