That elegant, jacaranda-strewn curve where Glenmore road meets Oxford Street in Paddington has fast become one of Sydney’s must-visit shopping addresses. Ellery, Alice McCall and Scanlan Theodore all inhabit boutiques along this strip, including cult-favourite Melbourne-based label, búl, known for their fluid, relaxed silhouettes in natural fibres and classic prints.
Interior architect Michael Macleod, who collaborated with the brand on their other stores, worked with Martin and a small team to create custom fittings and an original atmosphere that combines the calmness of the beachside lifestyle with the ease of Modernist design. The end result – all limestone-tiled walls, raw steel shelving and washed concrete floors – has a harmonious synergy that complements both the simplicity of búl’s designs and the feel of the neighbourhood.
“They all feature an element of the ocean,” Martin says of búl’s stores. “From the driftwood, sandstone and soft palette, they all evoke that feeling of being by the beach but still a strong sense of style.”