Belancé launched in 2013, as an online men's fashion and accessories retailer. Founders Theodore English and Oscar Leal later moved into old-fashioned bricks and mortar with boutiques in Paddington and Barangaroo. Architect Liam Mugavin designed the latter.
As the business has grown, so too has the duo’s ambitions. Where once Belancé had a DIY aesthetic and worked mostly with local labels, it’s now shooting for a more sophisticated, international feel.
Whatever the occasion, Belancé aims to keep you looking sharp. In the sparsely stocked stores you’ll find smart leather sneakers from Beyene; brogues and other dress shoes by Grenson; baggage and leathergoods from Von Röutte and Malle London; underwear and basics from Guy Lab; a huge collection of Masunaga eyewear; and a range of stuff from Japanese label Kenzo.
This bunch of high-end labels is backed by a tailoring service for suits, shirts and overcoats. British and Italian fabrics are stitched into garments and delivered within three to five weeks of an initial consultation and body measurement.
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