Alice McCall first made her name as a fashion stylist, working with the likes of Natalie Imbruglia, Kelis, Destiny’s Child and Marianne Faithful in the UK. After designing several one-off pieces sold in London boutiques and snapped up by the likes of Kate Moss, she began designing for streetwear label Buddhist Punk and returned down under only after being headhunted by the girls behind Sass & Bide to design for London and New York fashion weeks.
Alice McCall keeps her unique brand of girly folk and bohemian flare in a prized spot in Paddington’s premier fashion precinct – Glenmore Road’s, The Intersection. When you step into Alice McCall's boutique shop, you step into the stylist/design wunderkind’s whimsical world. Small and sparsely decorated (by Wonder from Melbourne), the focus remains very much on the clothes. Floor to ceiling white tiles complement the well-trodden parquetry flooring, while metallic linen drapes give off that hint of surprise McCall is renowned for.
The staff are not only there to sell; they are there to style. With a back-to-front knowledge of the product, they expertly customise the collection to suit every taste, occasion and body shape.