Pagoto Gelato & Waffle House
Pagoto is the Greek word for ice cream, and Pagoto’s business partners Katerina Magoulias and Chris Felemegas noticed the success of ice-cream chains there during the recession – proving that when times are tough, people still shell out for frozen treats.
Pagoto draws very much on the pair’s Hellenic heritage. Flavours such as baklava, diples and kataifi are based on Greek pastries. An interesting, very popular flavour is watermelon and feta. Others are made with mastic, a rare tree resin used in Greece to make ice-cream and chewing gum.
More conventional favourites such as cookies and cream, chocolate and caramel slice crunch are also on the list of 36 flavours. Magoulias, a former chef, is also the creative force behind the store’s retro look and is developing more. Waffles with various toppings and coffee are also served.