“Quietly cool” was the way Pip Vasset described her In Bed homewares and lifestyle brand to Broadsheet when she launched online in 2013, and the same description is also fitting for her first retail store, which opened in Paddington in 2018.

Beautiful details are everywhere across In Bed’s bedding, bath, kitchen and home textiles range, as well as in a thoughtful curation of items from brands such as Walk in the Park, Wingnut & Co, Henry Wilson and Tara Burke.

Since launching, the Sydney brand has built a loyal following with products that are timeless and made for living. The brand works only with 100 per cent natural fabrics and fibres, as well as stonewashed linen, cottons and cashmere.

The Oxford Street store is handsome, incorporating natural materials and colours, and there’s a definite Japanese influence. Natural light flows through a large glass window that looks out onto leafy trees and there’s a striking custom-made dining table built from camphor laurel timber (it was hand-selected and milled by the joiner who also worked on the store Exit Eighty Six). There’s also a pretty staircase with curved railing, which has been rendered in a textured paint to differentiate it from the warm and muted tones used elsewhere.