SoCal Neutral Bay
Ben Carroll and Hamish Watts – co-owners of Applejack Hospitality – were inspired to set up SoCal by a surf trip to California.
Airy, sun-drenched and incredibly upbeat – like that feeling after spending a whole day at the beach – SoCal (an acronym for Southern California) is enchantingly casual.
It’s this sense of relaxation that give SoCal its unique atmosphere. Design firm Luchetti Krelle – of Momofuku Seiobo and Ananas fame – is responsible for the fit-out, featuring bright colours, pale wood and a plethora of fresh greenery. The outdoor terrace is strung with coloured lights and evokes the beach bars of San Diego.
SoCal now boasts an impressive Smokehouse after welcoming an imported smoker to their cooking arsenal. Head chef Jason Wang pilots a menu that's equal-parts inspired by Southern Californian food as well as more Southern American low-and-slow barbeque cuisines.