Honolulu tattooist Norman ‘Sailor Jerry’ Collins is often referred to as the father of the old-school tattoo. Now, the rum bearing his name has opened a pop-up in Kings Cross chronicling Sailor Jerry’s life and work through music, film, fashion art and rum.

In the late 1920s, Sailor Jerry washed up in Hawaii after a tour of duty in the US Navy. His voyage through the Pacific got him interested in Asian art and design, so he set up a tattoo parlour in Hotel Street in Honolulu's Chinatown. For the next 40 years, he left his distinctive mark on the thousands of sailors who passed through Oahu.

Collins’ unique style of boldly lined images that incorporate elements from both American and Asian design has heavily influenced tattoo artists and aficionados the world over. The exhibition at Hotel Street includes a large collection of original stencils, rubbings and hand-drawn design sheets from Sailor Jerry’s shop in Honolulu.

Besides the exhibition, visitors will have the chance to view work by artists who have been influenced by Collins including Bloods, Drunk Mums, Money For Rope, Chicks Who Love Guns and Goons of Doom. There will also be a program of live music and burlesque shows, and screenings of rock'n'roll docos including Hori Smoku Sailor Jerry, an exploration of Collins' life and work.

To provide sustenance to weary sailors, Eat Art Truck have created a special BBQ sauce incorporating Sailor Jerry rum to accompany its American BBQ street food fare. And to wash it all down, there will be no shortage of Sailor Jerry Dark and Stormys on hand.

Hotel Street is at 12 Kellett Street, Kings Cross and runs from 6th September until 13th October 2013. For tickets and more info, head to: www.facebook.com/SailorJerryAus