Remember that time actor Jeff Goldblum (Jurassic Park, Independence Day) was in Sydney giving out free sausages and no one knew why? Well, it was part of a campaign to promote him as the new face of Menulog Australia. Now the food delivery service is offering 500 people a free meal worth $20 next Tuesday May 23.
At the moment, the details are vague; we don’t yet know how the lucky 500 will be selected. And the food offering won’t be announced until the day of the deal.
“Jeff gets to play himself in the ads [like he did in a 1999 commercial for the Apple iMac]. He came up with lines spontaneously, which was great to work with,” says the head of marketing at Menulog, Tasman Page. “And he’s the nicest guy.”