When graphic designer and art director Kristy Moore arrived in Sydney from New York five years ago, there wasn’t a local farmers’ market in her neighbourhood. She was surprised to find that locally yielded, sustainably produced food wasn’t as readily available here as it had been in her native United States.
“When it comes to organic, seasonal food, Australia does its own thing very well,” she says. “But the growth and awareness of things like farmers’ markets and available local produce has so much further to come."
So she started Green Is A Beautiful Colour, with friend Barbara Doran, an artist and environmental planner.
Moore laughs when asked to describe just what Green Is A Beautiful Colour is. “Maybe you can help me come up with a way to put it succinctly,” she suggests. “It’s not a traditional design firm; we do community-based projects that are volunteer run. They’re about wanting to create spaces and places to enjoy local, healthy food and to integrate that into daily life.
“I guess food is my ‘thing’. We are also consultants and mentors. Basically, we want to support businesses and clients to navigate off the beaten track and reach their full potential, while conducting their activities in a more sustainable way. We just want to help them to be better businesses.”
Over the past couple of years, Green Is A Beautiful Colour has brought inner Sydney communities together to enjoy fresh food outdoors in a series of not-for-profit one-off events such as ‘Corn in the Park’ and ‘A Classy Neighbourhood Lunch’. And when the Sydney Sustainable Markets opened in Taylors Square in 2010, GIABC saw an opportunity to engage local families through a concept they call ‘Cooking Camp for Kids’.
The Cooking Camps are affordable (under $20), half-day sessions that teach kids how to source fresh ingredients from farmers’ markets and use them to cook a simple and delicious meal. They then share their self-made feast at a communal table to enjoy the experience of eating together outdoors. It’s a simple concept but one that, from all reports, turns kids into skilful and mindful cooks.
The next camp will take place on Saturday February 18. Kids attending will make honey-drizzled French toast piled with summer white peaches and mint leaves, and fresh herbal tea. A special element is that they will extract the honey from hive frames themselves under the guidance of urban beekeeper Doug Purdie.
Cooking Camps for Kids happen about once a month at the moment, but Green Is A Beautiful Colour is looking for ways to hold them more regularly and hope to extend them into other communities in the future. They’re also aiming to host more one-off creative events and are working hard to gain ongoing support for their volunteers and paradigm-changing ideas.