Paramount Coffee Project is built into the foyer space of Paramount House. It’s a collaboration between the building’s Jin Ng, Reuben Hills’ Russell Beard and Mark Dundon of Melbourne coffee roaster Seven Seeds.
They opened up the empty, dark atrium of the Art Deco building and filled it with brilliant natural light. Like Reuben Hills, the cafe is architecturally striking, with high ceilings, polished concrete, white subway tiles and timber benches among accents of elegant black.
PCP rotates new beans and new roasters from around the world every four to six weeks. As a part of the project, featured green beans are sent out to local roasters, with their individual interpretations being served at PCP’s brew bar – a multi-roaster showcase meaning you no longer have to pick a side.
The food matches the sophistication of the space and coffee. There’s Brickfield sourdough with avocado, fermented salsa and cashew butter; and pearl barley porridge with apple, mandarin, rhubarb and pistachio. For the less health-conscious, a fried chicken waffle with maple bacon gravy; and a Philly cheese sub with brisket and sauerkraut.
Next time you’re in Los Angeles, check out the PCP there, which opened in late 2015.