The much-loved Coffee Alchemy has expanded. After working their magic in Marrickville at the roastery and cafe and earning a reputation that draws fans from all over town, owner and roaster Hazel de los Reyes has opened a cafe in The Strand Arcade, Gumption by Coffee Alchemy.
“We don’t want to replicate the same thing over and over again, and we’re brimming with other ideas,” says de los Reyes.
For de los Reyes, The Strand was the perfect location to focus on the communication of coffee, rather than all the confusing jargon involved in coffee culture.
“We can get hung up about machines and geekiness, but in the end it’s really all about the craft of coffee. We want to bring it back and communicate that. It’s about the communication.”
The history and heritage of The Strand appealed to the artisan focus of the Coffee Alchemy brand and was an offer that de los Reyes could not refuse.
“We’ve been looking for a second space for quite some time and things just have to grow when you’re involved in coffee, but you need to offer expressions of what you feel strongly about. At Marrickville we knew we could expand and we had some great ideas, because coffee is a never-ending inspiration.”
Interiors are by Smith and Carmody (who also have Cornersmith and Brickfields to their design portfolio) and de los Reyes describes that new venture as “an oasis” that will provide “a sense of beautiful space”. It's a small, espresso-bar like space, compared to larger cafes, and we pick the busy city-goers will appreciate this.
The new cafe is located on the ground floor of The Strand; follow your nose and you’ll find it.
Gumption by Coffee Alchemy
Shop 11, Ground Floor, The Strand Arcade, CBD
Mon – Wed, Fri 9am-5.30pm