Cake Wines has built a reputation over the past five years for throwing great parties, supporting local musical talent and collaborating with contemporary artists to design its bottles. Now it will pour its full range of wines in a restored warehouse on Eveleigh Street, Redfern from March 10. The space is called Cellar Door.
“It’s something we’ve talked about since day one,” says head winemaker, Sarah Burvill. “Opening our own cellar door, not at the vineyard, but smack bang in the middle of Sydney.”
The space, opposite Brickfields, can hold 120 people, but it will expand in the future.
“We’d been actively looking for two years, we came across this dilapidated warehouse and happened to chance a meeting with the owners outside the building. It really is an amazing location and space. It’s perfect,” says co-founder, Glenn Cassidy.
Ten per cent of the general profits will go towards funding independent radio stations, and the wine labels will only feature young, local artists. The space will host informal wine-education evenings, hourly tastings, live acts and DJs.
Cassidy says the permanent site allows the team to keep holding all the cultural events it has been over past five years. “It’s a place to talk about wine with people, and to bring them closer to the reason why we started this,” he says.
The venue will play a part in some of Sydney’s larger cultural festivals throughout the year – it has already partnered with Art Month and Vivid. Cassidy hopes the venue’s cultural focus can “add some positivity” to the dis-heartened conversation around pubs, bars and neighbourhoods affected by the city’s lock-out laws.
16 Eveleigh Street, Redfern
Sun 3pm –10pm