Yes, Melbourne has out-Melbourne-d itself. Yes, these dogs are eating better than you. Yes, when the revolution comes we will all be first against the wall.
Melbourne now has a food truck for dogs. It’s called Canine Wellness Kitchen.
Co-founder Katie Crandon runs the truck with her partner Laura Yeomans. They also have a healthy pet food business, Because I Luv My Dog.
Crandon says: “We always think [our dog] gets the short end of the stick when it comes to human experiences,” she says. “He’s always tied up under the table, or tied to a pole, or he’s on a lead at markets, and there’s never anything that’s just catered for dogs. So we thought, ‘wouldn’t it be great to get a food truck for dogs’?”
The truck, which launches on September 24 at Hank Marvin Markets in St Kilda, will serve a range of raw, dehydrated snacks made from “human-grade ingredients”. This doesn’t mean dogs will be eating the same cuts of meat that we do, but that the meat and offal are sourced from proper butchers (they use Hardwicks in Kyneton). Fresh vegetables are also used, some of which they grow in their garden at home.
Alongside organic bone broth (“we think we may be the first in Australia to do a pet bone broth”), there’s “Freddie’s Froth”, described as “beer for dogs”. Of course, there’s no alcohol or hops in it – it’s made with a bone broth base, molasses and other flavouring and is served in a beer bottle (which you can pour into a bowl).
You can also buy meal packs from the truck, so your furry mate can have a meal, a snack and a beer, just like you.
Crandon says their mission is “to get healthy food to pet owners”, explaining that feeding them better food can result in healthy coats, cleaner teeth and prevention of joint problems.
Is a dog-food truck really that surprising? Melbourne already has an organic dog cafe and butcher, a music festival for dogs, glamour photography for dogs, dog-walking adventure services, and a Japanese dog-clothing boutique in South Yarra.
The food truck will debut at Hank Marvin this weekend. Crandon says they also plan to take the truck to the North Melbourne dog park, Port Melbourne foreshore, Preston Fresh Hood Market and some regional spots around the Macedon Ranges and Daylesford. Keep an eye on their Facebook page for movements.