In the middle of an extended lockdown, when every night is spent at home, a meal at a restaurant like Cirrus, Cho Cho San or Rockpool is the stuff of dreams.
Premium meal delivery platform Providoor launches in Sydney this weekend, turning that dream into reality. Providoor delivers dishes prepared by leading Sydney restaurants including Cirrus, Monopole, Yellow, The Apollo, Cho Cho San, Icebergs Dining Room and Bar, Golden Century, Spice Temple, Rockpool and Cicciabella to diners at home.
It’s the brainchild of Shane Delia, chef-owner of Melbourne Middle Eastern eateries Maha, Maha East and Maha Bar, and co-owner of Providoor. He came up with the idea for a premium delivery service as the hospitality industry pivoted to takeaway during the national lockdown in March 2020.
“I’m beyond thrilled to be expanding Providoor to New South Wales,” Delia says, adding that he fast-tracked plans for Providoor’s Sydney launch in response to the city’s extended lockdown. “Sydney is home to some of the best restaurants in the world, and after the success so many Melbourne restaurants continue to see on the Providoor platform, I’m looking forward to Sydney restaurants seeing similar results.”
So, how does it work? The food is prepared by chefs in the restaurant’s kitchens before being delivered via cold freight to the customer, who then puts the finishing touches on each dish before serving. Orders are taken by 4pm for next-day delivery in Sydney Metro, regional NSW and Canberra. You can place orders in Sydney from June 21.
The platform first took off in Melbourne, delivering meals prepared by top restaurants including Cumulus Inc, Supernormal, Maha, Entrecôte, Longrain and Gingerboy. Importantly, it has so far generated $40 million in much-needed revenue for the city’s beleaguered hospitality industry.
Providoor offers restaurants a way to preserve the quality of their food during the delivery process without paying exorbitant fees to third-party providers. The platform takes a 15 per cent commission, compared to the 35 per cent charged by other food-service delivery platforms.
Iconic Bondi Beach establishment Icebergs Dining Room and Bar is another Providoor launch partner. “Providoor is giving us a platform that will deliver our product to the same standard as we would in our restaurants,” says owner Maurice Terzini. “It is also generating another stream of revenue that can only add value to our restaurants in the future.”
Delia conceived Providoor as a long-term business venture rather than a short-term fix to a problem created by the pandemic. “We have a long-term strategy, and our expansion to New South Wales is the next step,” he says. “Providoor offers a connection with the at-home diner to the chefs and restaurants. It is a chance for them to participate in the process and, most importantly, enjoy the high-quality meal they’re after.”
Providoor will be adding new restaurants to the line-up in the coming months, so stay tuned.
Providoor takes orders by 4pm for next day delivery in Sydney metro, regional NSW and Canberra. Food is delivered for a flat $16.50 fee. Orders from Sydney restaurants will be taken from Wednesday 21 July.