The Burger Collective (TBC) app has been helping Sydneysiders track down the best ‘burgs around town for some time now. But from today it’s making it even easier to wrap your hands around a meat-and-cheese-filled bun. It’s launching TBC Delivery, a function in its app that allows users to order the burgers they see as they’re scrolling. And it’s kicking this new service off by teaming up with cult US chef and Eggslut founder Alvin Cailan to launch Iconic Burger, a three-week pop-up burger shop in Potts Point.
Cailan (who also hosts The Burger Show) gained notoriety for his egg-sandwich food truck in LA and his several subsequent bricks-and-mortar locations around the world. He has created four burgers for the pop-up, each of which pays homage to an iconic film or TV show from the past 30 years. There’s the Royale, a beef, cheese and onion creation inspired by Pulp Fiction; the fried chicken-packed Los Pollo Hermanos, a tribute to the fictional chicken shop in Breaking Bad; the Spongebob Squarepants-inspired Krabby Patty, a vegetarian number made with an Alternative Meat Co patty and American cheddar; and The Krusty Burger, a Simpsons-referencing double-beef burger with quadruple American cheddar, bacon, onion rings and Cailan’s secret burger sauce on a milk bun.
“Iconic is the concept,” Cailan tells Broadsheet. “Everything about these burgers is iconic – people recognise them because they grew up wanting to eat these burgers.”
Shoestring fries and Jarritos soft drinks will also be available from the pop-up. Because Cailan is unable to come to Australia to flip patties in the inner-city himself, TBC has enlisted a top Sydney burger expert to do the cooking: Charles “Madman” Curnow, founder of Chef’s Kitchen (currently parked at Stockade Brew Co in Marrickville).
Other burger joints that have signed up for the app’s delivery service include Burger Point, Super Nash Brothers, Suburgia, Chubbs, Wingmill, Burger Patch, Double Shot, Burger Head, Chef’s Kitchen and Cheatday Peakhurst. Unlike other third-party delivery services, the brand doesn’t charge a percentage of the order. Instead, it applies a flat fee of $7.50 per order.
“There's obviously a cool creative element to recreating these epic burgers but TBC also really helps restaurants reduce their third-party delivery costs, so to be part of that and help my fellow burger chefs was something I was keen to get behind,” says Cailan.
Iconic Burger will be open for pick up or delivery until April 2, from 12pm–9pm Wednesday to Saturday at 2–14 Kings Cross Road, Potts Point.