Hot off the back of launching Bettychu – Misschu at Elizabeth Bay Marina – the “queen of rice paper rolls”, Nahji Chu, is preparing to open a new location in Double Bay. Situated in the Kiaora Lands development, Chu is making the most of the street-side location to create Misschu Drive-Through.
“You will be able to sit-in too, but basically, we’re using the fact it’s down a laneway and right next to the car park, and there’s car access right to the front of the store,” says Chu. Not only is Chu ironing out the kinks with the new location – working with council to deal with noise concerns – she is also developing a slick pick-up system. “We’ve designed a system where you can go online, pre-order, select pick-up and enter your registration number and we’ll bring it out to your car when you arrive. You won’t need to get out of your car and it will avoid blocking the road with queues.”
All things going to plan, the Misschu Drive-Through should be ready for an early-December launch. “Just when the weather is getting really hot and people have the air-conditioning cranking in their cars,” laughs Chu. In other Misschu news, work is also about to begin on a new location in Beattie Street, Balmain, with a December opening planned there, too. Both venues will be serving the much-loved Misschu menu with all the favourites. In the meantime, Misschu Elizabeth Bay will be launching Betty in Bed breakfast deliveries on October 11, with breakfasts delivered to your door (via electric bikes) if you live within a one-kilometre radius of the Elizabeth Bay Marina.
The new locations join Sydney tuckshops in Darlinghurst, Bondi, the CBD, Manly, Elizabeth Bay Marina and the Misschu boat on Sydney Harbour, as well as Melbourne’s CBD and south, not to mention Misschu London. It seems Chu is really revving her engine.
Misschu Drive Through
Opening December, 2014
Kiaora Lands, Double Bay