When The North Group’s restaurants Becasse, Quarter 21, Becasse Bakery and Charlie & Co. went into voluntary administration last month, it was a sad day for the restaurant industry. But as one door closes another one opens for food lovers in Sydney’s Westfield, with food emporium Jones the Grocer taking over where the Becasse holdings leave off, buying the group of restaurants and gearing up to make use of the spaces.
“We have closed Becasse and Quarter 21 and will relaunch this site as a flagship Jones the Grocer store,” says company director John Manos, giving a planned launch date of December 1, 2012.
“Jones the Grocer will launch a new, fully licensed, flagship store that will contain a bakery, patisserie, specialty coffee area and a retail offering consistent with our international formats, as well as a café serving breakfast, lunch and dinner.”
But it’s not the end of the Becasse names, with Becasse Bakery and Charlie & Co. continuing on under Jones management.
“We will look to expand the Becasse Bakery and Charlie & Co. brands internationally in the same markets where we have experienced significant success with Jones the Grocer.”
Jones the Grocer already has a number of specialty food stores in Australia, New Zealand, Qatar, Singapore and the United Arab Emirates. The new Sydney store is set to span 480 square metres and is sure to be a comprehensive food retail experience, focusing on making artisan products and suppliers accessible to a wide audience.
We look forward to seeing the new store in December.