How great are meatballs. Specifically, how great are IKEA meatballs.
Pretty great, apparently. Peter Ho, head of food-product development at IKEA USA, last year told Marketwatch.com that the retailer sells one billion meatballs — or köttbullar in Swedish — a year, worldwide.
“We’re expecting to sell 1.5 million serves of meatballs in Australia this year,” says IKEA Logan store manager, Renea Robson. “They’re essential for us. It’s a reason to visit the store, but it should also be a reason not to leave the store.”
The only catch is you have to be due a new couch — or coat stand, or book shelf, or dish rack — to justify the drive to Tempe to eat the things (or who knows, maybe some people do drive there just for the meatballs).
But not this weekend. IKEA is bringing the meatballs to different parts of the city. And what’s more, they’re free. You don’t need to pay a cent. You don’t even need to build anything.
Still, there’s no such thing as a free lunch. The two-day event marks the launch of the 2017 IKEA catalogue and you’ll need to download a catalogue app and hashtag it on social media to grab your meatballs, served in a paper basket with lingonberry and gravy.
The 2017 IKEA catalogue launch takes place on the following days:
October 1 Marsden Park (outside the store)
October 4 Chatswood Mall
October 5 First Fleet Park, The Rocks