Antonio Muollo started working at Sydney Fish Market in his early teens. For years, he’s watched shoppers circling the carpark looking for spots, then queuing for their seafood inside.
Six weeks back, he launched a solution: GetFish. The online store offers 200 products from De Costi Seafoods, his family’s shop at the market.
“It’s been an idea of mine since I was about 15,” Muollo says. “But now that I’ve finished school, I can do it.”
Oh, did we mention he’s 18-years-old?
The store offers pretty much anything a home cook could want or need: jars of caviar; raw and cooked prawns; Moreton Bay bugs; whole blue swimmer crab; oysters, mussels and pippis; filleted salmon, tuna and snapper; and whole snapper, barramundi and kingfish.
GetFish delivers within a 35-kilometre radius of the market, which comfortably includes Mona Vale, Castle Hill, Blacktown, Cabramatta and Cronulla. Order before midday on a weekday, and GetFish will deliver your seafood on the same day. Otherwise, the day after that – though Christmas has affected timings a little. Delivery is a flat $10 and free for orders over $100.
Being this close to Christmas, the young online store is already inundated with orders. Muollo has 10 drivers zipping around town in a mix of branded vans and short-term rentals. Next year he plans to expand to the western suburbs, the central coast, Canberra, then hopefully interstate.
“We launched at the right time,” he says. “I’ve got about 800 orders at the moment. But I think we’ll hit 1000 tomorrow.” He also says the pre-assembled platters have been “going mental”, which is no surprise given how easy they are to plonk in the middle of a table packed with relatives.
December 21 is the last day to order seafood from GetFish for delivery on December 23 or 24, in time for Christmas.
Learn more about Sydney’s fishmongers and fresh-food markets with Broadsheet Sydney Food, our guide to the best places to shop for food in Sydney. Available now at shop.broadsheet.com.au.