Vietnam is the second-largest exporter of coffee in the world . This fact inspired the boys at Rolld Vietnamese Street Food to open their recently launched coffee brand. “Until you travel to Vietnam you don’t grasp how big coffee is there,” says Rolld co-founder Bao Hoang. “We want to build people’s awareness by bringing Vietnamese coffee to the Australian market.”

The concept behind Rolld – hawker-stall Vietnamese favourites at accessible prices – started with selling rice paper rolls in the CBD. The menu has since expanded to include pho and banh mi. The recipes are all classics, passed down from mother to son, tweaked to bring traditional Vietnamese cuisine to the masses. There are currently three Rolld outlets – one in Parramatta, Randwick and Sydney Airport, with one to open in the CBD soon.

Bridging the gap between Vietnamese and Australian coffee cultures was a natural next step, and Sensory Lab – with its coffee know-how – seemed the perfect partner. “They have been great in helping us get the right blend of Vietnamese coffee beans – which have a very strong flavour – and other beans, to make sure the tastes are suitable for the Australian palate,” says Hoang. Mixed with condensed milk and served over ice – the result is a traditional Vietnamese iced coffee, robust in flavour with a real sweet kick.

The Sensory Lab Coffee is currently only available in the Parramatta cafe but will be available in the other outlets later in the year.

Rolld Parramatta
Westfield Parramatta, Shop 4071, 159–175 Church Street, Parramatta

Opening Hours
Thu to Sat 11am–10pm
Sun to Wed 11am–9pm

For other Rolld locations, visit