A Moment For: Butterboy’s New Cookie Cereal, an “All-Time Favourite, Made Tiny”

Milk and cookies? Say less. A universally loved combo now going one step further in Butterboy’s latest release, the Mini Cookie Crunch cereal. “We’d already been wanting to create a bite-sized version of our cookies anyway, something fun to snack on any time of day,” says owner James Sideris. “An all-time favourite, just made tiny.”

The baker (who’s also behind Rollers and Norma’s Deli) started making cookies at home. People liked them, Butterboy grew and now those cookies can be spotted all over Sydney: at a Manly flagship, a Brookvale “cookie lab”, kiosks in Chatswood and Broadway – and as far north as Byron. 

That’s a lot of cookies – so, while the recipe was already dialled in, the challenge was finding time and space to add a new bake to the production line. “We create the cereal in our factory in Brookvale, which is home to our mega mixers and depositor so we can keep up with the units.” 

The boxes hit shelves on Thursday May 21. Here are all the details.

What: Butterboy Mini Cookie Crunch
How: The team makes its signature cookie dough, then studs it with both white and dark chocolate chips. It’s shaped into circles just bigger than a 10-cent piece before being baked, left to cool, scooped into boxes and sent to stores – ready for a bowl and some ice-cold milk.
Cost: $12.50
Where: All Butterboy stores

@butterboybake