A woman of many talents, Kym Ellery, has conquered the fashion world one element at a time. Ellery’s rise has been well documented since she made her first official foray into fashion when studying in her hometown of Perth, before jumping off to London to hone her skills at the hallowed creative grounds of Central Saint Martins. Ellery can also be credited for helping to shape the Australian fashion identity via the pages of Russh magazine, which also helped to catapult her own eponymous label into the international scene.
Her store, dubbed Elleryland, is tailor-made to highlight the quintessence of Ellery's designs. Fitted out for the thoroughly modern type of bohemian sophisticate that Ellery designs for. Located in the Mecca of high end Australian labels that is Glenmore Road, Paddington (also home to Scanlan & Theodore, the very label that Ellery worked the shop floor upon moving to Sydney as a 20-year-old) Elleryland is a haven of style and sophistication