When Tluxe designer Bec Powell was deciding on a location for her first retail venture, she knew it had to be Paddington. “[I was drawn to] the village feel of the area,” Powell says. “It is great that smaller brands now have the opportunity to move into Oxford Street and regenerate the area.”
The store – a bright, light-filled space about a block from The Intersection’s main drag – represented a chance for Powell to translate Tluxe’s casual aesthetic into a retail space. “I was keen to keep the shop light and open, complementing the simplicity and style of the range,” Powell says. Focusing on natural, ethically sourced fittings, Powell and her team kitted-out the store with reclaimed materials. The shop’s counter is made of recycled shop rails and local hardwood. The stools were fashioned from Australian gum trees and the store’s lamps are the handiwork of Tluxe employees. The boutique’s striking hanging rails – “My favourite feature,” Powell says – were handmade using old wooden branches.
The whitewashed store provides a blank canvas for Tluxe’s new collection. Inspired by the duality of Australia’s blueness (from the ocean to the sky), Tluxe’s range of relaxed yet refined separates is cast in an array of sorbet colours. Each piece is handmade in Australia using a range of natural fabrics such as tencel, chambray, silk and organic cotton.
New product ranges, expanded lines and collaborations are all in the works for Tluxe as 2014 closes. The flagship store is clearly a sign of big things to come.
Mon to Sun 10am–5pm