Known for natural fabrics, boxy silhouettes and comfort-driven tailoring, Sydney’s Nice Martin has opened its first brick-and-mortar store in Paddington.
Located on Oxford Street, the flagship stocks Nice Martin clothing as well as a carefully curated selection of items. Harvest Clay tableware by Queensland ceramicist Lisa Benny and fragranced candles from Parisian label Overdose sit alongside Italian-engineered EPØKHE eyewear, jewellery from photographer-turned-designer Hannah Roche and LOQ shoes (an LA-based label made famous by Solange Knowles).
Nice Martin has earned a strong following (with 27,000 fans on Instagram) for its linen rompers, bell sleeves and wrap skirts in cream, blush and navy, which are designed in Sydney and made in Indonesia.
“We make clothing for every day,” says co-founder Jessica Cadby, who designed the new store’s interior with business partner Jody Feldhofer. “We mainly use natural-fibered fabrics which are durable, in silhouettes that flatter the body.”
Cadby and Feldhofer, who named the label after a Helmut Newtown photograph, try to steer clear of trends too.
“We think one of our biggest differences is the way we deliver new styles each week and our carefully curated list of stockists,” says Feldhofer.
High-profile admirers include LA fashion blogger Bethany Marie (who recently stepped out in Nice Martin’s Lola jumpsuit at New York Fashion Week), Chronicles of Her founder Carmen Hamilton and Yan Yan Chan.
Cadby and Feldhofer dreamt up the concept in Bali in August 2015 and launched Nice Martin in December that year.
“From there it has been a whirlwind of a time with our first office/warehouse opening within six months and now our first flagship store one year on from that,” says Cadby.
Cadby and Feldhofer ran the business themselves from the outset but Nice Martin has recently expanded to a team of six. “We also work pretty much every week on a content shoot with Hannah Roche, photographer extraordinaire,” says Cadby.
It’s been a rapid rise for the duo, who say one of the highlights is seeing people in the street wearing Nice Martin every day. “It never gets old.”
5/186 Oxford Street, Paddington
Mon to Wed, 10am–5pm