Sydney will become a baton-twirling, fairy-floss eating, stilt-wearing, hoola-hooping shopping carnival for one night only. In its seventh year internationally, Vogue Fashion’s Night Out has been getting bigger every year.
The Night Time Carnival-themed evening offers an exclusive shopping experience including pop-up bars, complimentary beauty services, design panel discussions and live runway shows at 6pm, 7pm and 8pm. It’s a bad idea to shop on an empty stomach, so enjoy the food and wine tastings, David Jones has activities for the guys and women alike, with food and drink, over 100 discounts in store and the launch of the famous Flower Show in Elizabeth Street store.
Fashion's Night Out is an initiative by Anna Wintour to encourage people to spend money in a difficult retail climate. It works by luring shoppers into stores with special events, discounts and free-flowing champagne. Fashion’s Night Out is now held in 27 cities including Moscow, Berlin, Lisbon, Madrid, Milan, Paris, Osaka, Melbourne and London.
More than 120 retailers are taking part this year, each offering exclusive deals, discounts or demonstrations. Here are our top five.
Alpha 60 is offering 20 per cent off all full-priced items and in-store champagne.
Jac+ Jack is doing fortune-cookie cashmere raffles drawn at 6pm, 7pm and 8pm.
Zimmermann is giving all VFNO attendees 15 per cent off and every customer will go in the draw to win a $500 gift voucher. The champagne will be flowing there, too.
The Man Cave Pop-Up is an escape from the high-energy street fair. This hideout is cosy with red wine, whisky tastings, bespoke suit fittings and a bow-tie bar.
Bow & Arrow is ideal if you’re not sure what you’re looking for – it stocks brands such as Vale denim; For Love and Lemons; Romance Was Born; Fat and The Moon beauty products; and In Bed linen sheets.