Activewear brand P.E Nation has unveiled its first standalone, pop-up store at Westfield Bondi Junction.
For a limited time the pop-up will stock the entire collection with new-season styles dropping monthly. P.E Nation Cofounder Pip Edwards says: “We wanted to bring the P.E aesthetic to life and show the range in context to our overall brand vision.”
The brand has become recognisable for its retro take on functional performance-wear. Created by co-founders Pip Edwards and Claire Tregoning, the label is inspired by their lifestyles as mothers, creatives and fitness and fashion enthusiasts.
According to Tregoning, there has been a significant lifestyle shift; people want to feel fitter and healthier, “so, naturally, activewear and athleisure has become a more significant part of their everyday wardrobes.”
The pop-up store was designed by interior architect Kelvin Ho (APC, Dion Lee, Bassike, Lover and Saturdays NYC) and is open from early November until the end of January.
The designers will be in store on December 8 and 15 (both Thursdays) to help customers make selections.
P.E Nation Pop-Up Store
500 Oxford Street, Bondi Junction (next to COS)
Mon to Wed 9.30am–6pm