New label Attaquer is bringing style to cycling apparel, cementing their hip status with a temporary residency at Incu’s men’s store in The Galeries from this week. Running for four weeks, the pop-up gives Incu shoppers and cycling enthusiasts a chance to explore a range of sportswear that punches as hard as it peddles.
Though Incu has previously stocked more technical apparel ranges by the likes of Adidas Originals, this residency marks the store’s first venture into dedicating cycling wear. It’s not surprising, considering a bevy of Incu’s head office and retail staff are avid cyclists themselves, riding for both work and play on a regular basis.
Incu has good reasoning to have propositioned Attaquer. The label aims to break down existing restrictions on the availability of cycling apparel that isn’t dull or splashed with sponsors’ branding. They’re doing so by introducing character and design to typical cycling garb via collaborations with Australian street and fashion artists. Italian manufacturing guarantees their bold prints are supported with high quality standards.
Incu will be stocking the full range of Attaquer kits and a selection of accessories. Bring on the lycra!