“Potts Point has a unique community, a motley mix of creative locals and a sophisticated tourist crowd,” says co-owner Sophie Tatlow, who runs Utopia Goods with Bruce Slorach, of the decision to open a custom pop-up space in the area.
The space is pared-back in style. Broken wall tiles pieced together in elegant disarray cover the walls, and custom-built display fittings and furniture upholstered in bespoke Utopia Goods fabric give the space bursts of colour.
Australian bush references appear throughout Utopia Goods’ printed textiles; they call this ‘creative bingeism’ – a response to the Australian cultural cringe. It’s part of a greater trend toward embracing the kitsch and eclectic Australian prints that designers like Jenny Kee and Coogi made famous in the ’80s and ’90s.
Fabrics screen-printed with flowering gums, wallabies and cicadas are widely incorporated across Utopia’s range of cushions, aprons, tablecloths and even bespoke backpacks. The temporary retail space will sell items from the Summer ’13 collection, as well as one-off samples and limited edition pieces.
Utopia Goods pop-up store will run from November 15 – December 28