It has been announced that Swedish retail giant, H&M, on top of opening a store in North Ryde's newly renovated Macquarie shopping centre this year, will open another in The Glasshouse complex on Pitt Street in the CBD in October 2015.

The Glasshouse store will take up a 5000 square metre space over three levels, and will be a "full concept flagship store" for the brand, housing clothing for men, women, kids and babies, as well as a homewares section.

H&M's first Australian store, which opened in Melbourne's GPO building in April this year has been met with mostly great success, offering clothing, cosmetics and homewares.

H&M head of design Ann-Sofie Johannson described the brand to Broadsheet as, “something a little bit bohemian, a little bit rock and roll-ish, not too fancy.” Although it isn’t a designer label, H&M’s focus is fashion and quality at the best price, which is a model Johannson believes makes H&M so translatable across continents. “It’s a really good business idea and I think we have a wide assortment. We cater for many people and we want to be for everyone, we want to be inclusive, we want everyone to be able to find something at H&M even if they don’t know what they’re looking for.”

H&M's Pitt Street Store will open at 150 Pitt Street Mall on October 31, 2015.

hm.com/au