With the never-ending opportunities for pop-up stores to provide an inventive way to display a store or label’s latest range, two companies have taken the idea to a whole new level.
A cross-pollination of ideas has led to an exciting new pop-up store in Darlinghurst. Florist Simone Gooch of Fjura has teamed up with Amasia homewares to create a unique pop-up residency. Their spring/summer fling will feature some beautiful bouquets by Fjura as well as a selected range of Amasia’s designer wares.
While both stores usually reserve their products to be sold purely online, their three-month pop-up store will allow fans and new customers alike the opportunity to visit a distinctly curated space. On display will be an array of Amasia’s quality goods including clothing, small homewares, travel accessories, iPad and iPhone accessories and stationary from sought after Japanese brands such as Uniqlo, Muji, Sample, Sori Yanagi, Kaikado and more.