Internet all-rounders Renee Warne and Gibson Fox make up the stylist and photographer duo behind online fashion destination FEELTHEFUTURE (FTF). A multi-disciplinary platform that’s part online magazine, part portfolio. FTF’s content spans video, interviews, commissioned shoots and its own clothing label.
“I don’t know how to describe it, but it feels like the internet though, doesn’t it,” says Warne, attempting to sum up FTF’s style. In a shoot for Vice magazine, a stethoscope is pressed to a model’s bare chest, a pink hospital cape matching the Prada bag between her legs. Other models wear clear plastic headdresses and hold mandarins or pool toys in parks, supermarkets and against cloudscapes. These are just some examples of FTF’s work that defy categorisation, yet fall into a fragmented, clashing style that reflects the frenetic pace of the internet.
The couple met while working at Ksubi nine years ago and have been doing the rounds of the Sydney fashion industry ever since, working with labels such as Lover and Dion Lee. “We made lots of friends who were all in junior positions throughout those years. As time went by, everyone started doing their own projects and we were really interested in showcasing what all these up-and- coming people were doing,” says Warne. She has also honed her publishing skills as Oyster magazine’s web editor while Fox practiced at China Heights Gallery.
FEELTHEFUTURE’s homepage sees a semi-translucent girl dressed in white, blowing confetti toward the camera, while figures float behind her brandishing trays of cake and bunches of balloons. This celebration of the website’s one-year anniversary embodies FTF’s work – playful, technical and fresh. The website’s original content includes shoots with writer and creator of BRACE magazine, Laura Bannister and styling projects by Ollie Henderson and Pelvis. These sit alongside shoots that Warne and Fox have collaborated on for publications such as Oyster and Vice. “We’re interested in featuring people who not only have a fresh take on fashion, but who are working in new ways to lead the industry into the future,” says Warne. She adds that these projects are not conceived to perpetuate a certain style, but instead are simply based on people they know, or like, and who they feel are coming from a genuine place.
The site, like the phenomena of internet fashion, is a mishmash of influences, formats and styles. “It’s very convoluted in a way but we wanted it to be a new type of business or brand that is across everything that we’re interested in,” says Warne. “I hope that over time more and more people are going to be doing stuff like this.”